StreamCam has two front-facing microphones on each side of the lens. Therefore it's best to direct your audio towards the front of the camera. By default, StreamCam is set to pick up audio in Stereo. In Logitech Capture, you can choose to switch into Dual Mono which creates a stronger audio signal that results in a higher volume.
In addition, pairing StreamCam with an external microphone such as the Blue Yeti can significantly improve the quality of your audio.